Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?