[…] CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual data. We also dove into some common CTV issues and how SpringServe’s Bingewatcher feature helps Future Today create a better user experience.

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience. Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.