Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe London – January 14, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, […]

[…] loss of audience signals have pushed publishers to adjust their yield optimization strategies. As a result, publishers continue to explore ways to balance driving revenue, ensuring privacy compliance, and delivering superior user experiences. A key benefit of using yield optimization partners via the Control Center integration is that the costs are offset by the […]

[…] to enable the addition of other third party vendors, while continuing to relieve publishers of the associated development work, contract admin, and billing. Leading AI technology SaaS company Browsi was the first third party vendor to launch within Control Center and LADbible Group is one of the first publishers to take advantage of this […]

[…] Indonesia in View, Florencia Eka, The Trade Desk Indonesia’s country manager, highlighted that streaming platforms will be ad-funded primarily because “the market for new subscribers is so competitive, with high costs and subscription fatigue.”  In Asia, consumers have a long-standing preference for free content. “FTA has always been a dominant part in Asia, unlike […]

[…] and media expertise to maintain touch points with consumers throughout their journey to purchase. If you would like to find out more about what we’re doing to address identity and measurement in Europe, or would like to talk about any of the points discussed in this article, please don’t hesitate to reach out to us.

[…] originally posted on AdExchanger on March 4, 2021. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know […]

[…] in Magnite’s Broomfield, Colorado, office.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? My role falls under the business development umbrella. I’m primarily working with other technology […]

[…] We previously highlighted how our Yield optimizations enable publishers to maximize yield while maintaining the optimal user experience. Change-Fueled Programmatic Innovation Publishers have a number of key components to showcase when attracting and maintaining demand for their inventory. Whether it’s unique audiences, efficient paths to their inventory, or the promise of more sustainable ad […]

[…] on the largest screen in the house, but they still struggle to see the allure and, therefore value, of CTV. The CTV ecosystem is a lot more complex than traditional media buyers are used to (as my colleague Ryan Kenney helpfully explained in this article on TVRev) and contains a bunch of players and […]

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