Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

[…] value, of CTV. The CTV ecosystem is a lot more complex than traditional media buyers are used to (as my colleague Ryan Kenney helpfully explained in this article on TVRev) and contains a bunch of players and jargon that may be unfamiliar. But the reality is abundantly clear: viewers are tuning in and doing […]

[…] company in the world, Magnite has an opportunity to set a good example around carbon reduction. We view the issue of sustainability in two ways: in this article, we discuss some of the ways we support sustainability internally at Magnite. In part two, we’ll share how we utilize our leading technology to enable more […]

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

[…] default. You may find these placements on recipe sites, news sites, and any other page where the publisher has video content that is likely related to the article or content you are reading.  3. Interstitial Video: Interstitial video includes full-screen video ads that appear between the user’s content-consuming journey. Interstitials cannot be scrolled past […]