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Press

Disney and Magnite Announce Two-Year Deal Renewal

[…] brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003

Blog

Leaders in Live Series: Top Five Takeaways for Advertisers

[…] traditional sponsorships. With its tribal following, live sports remains a pinnacle of appointment type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and […]

Press

TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

Press

Gaming Analytics Platform Blitz Chooses Magnite as Preferred SSP to Streamline Programmatic Strategy 

[…] over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

Blog

Why Political Campaigns Can’t Ignore FAST Platforms

[…] on the largest screen in the house, but they still struggle to see the allure and, therefore value, of CTV. The CTV ecosystem is a lot more complex than traditional media buyers are used to (as my colleague Ryan Kenney helpfully explained in this article on TVRev) and contains a bunch of players and […]

Blog

From Linear to CTV: Harnessing Content Object Signals for Effective Ad Buying

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

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