Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

Self-service solution enables buyers to create multi-publisher PMPs for omnichannel inventory including online video, display, mobile and audio

Programmatic Buying with Household-Level Targeting Comes to Cable

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

Magnite partners with Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India.

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Read more about how taking risks can pay off, quarantine lessons learned, as well as advice for working well with others.