Horizon Media to Consolidate Omnichannel Buys Through Magnite, With Focus on CTV NEW YORK – November 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced a multi-year deal with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. The deal is an expansion of Magnite […]

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it is partnering with Polk Automotive Solutions from S&P Global Mobility, to provide advertisers with access to robust insights including auto purchase intent and loyalty detail to enable more precise targeting and measurement across CTV and OTT. 

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.

Yael brings over 20 years of experience across both markets to the role, having most recently served as Magnite’s Managing Director, New Zealand.

The majority of ad-supported viewers trust ads on TV and streaming services, and more than half remember ads most within those environments

Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.

Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.

Here’s how buyers can navigate the realm of OLV inventory, particularly in the wake of the IAB’s amended Video Ad Format Guidelines.

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.