Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America

Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Read more about how taking risks can pay off, quarantine lessons learned, as well as advice for working well with others.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Deal Creates Largest Independent CTV & Video Advertising Platform