Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

Programmatic Buying with Household-Level Targeting Comes to Cable

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

Co-founder and Former CTO of Freewheel and Former CFO of Vonage Join Board

Ramadan is prime time for advertisers to maximise brand impact on OTT.

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

Plex, the global ad-supported streaming media platform for movies, TV, and more, named Magnite as a preferred SSP.

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

In honor of this year’s International Women’s Day, we’re spotlighting some of the women behind Magnite’s industry-leading platform and products.

Solution enables video publishers to more intelligently integrate programmatic campaigns into their primary ad server NEW YORK – (March 3, 2022) – SpringServe, the leading independent TV ad serving platform, today announced the launch of BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated […]