By Dominic Wong, Client Service Manager, New Zealand at Magnite Streaming is catching up in popularity to linear television in New Zealand – not only in the video-on-demand (VOD) space but also in arenas that were previously almost exclusively dominated by broadcast. As audiences increasingly turn to streaming, they engage even more with live […]

[…] audience and using technology to aggregate that audience at scale. Callahan: Live linear is top of mind for us. Our portfolio shows that the majority is live news and sports. For those bigger broadcast moments where it’s about reaching a broad audience at scale in its totality, we are stitching through that linear commercial […]

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

[…] King Singapore wanted to generate awareness of the return of the Rendang Burger.  Magnite, together with agency Havas Media, launched a campaign across major premium OTT and News sites including Viu, Rakuten Viki, iQiyi and The Straits Times. The campaign leveraged Magnite Studio’s Branded Border End Card to drive greater engagement.  Download the case […]

[…] which launched in Australia in November 2020, offers an internet-based TV experience to consumers with instant access to a wide range of exciting and premium content across news, sports, music, movies, entertainment and more. Samsung Smart TV users in Australia can access 69 free live TV channels, with the channel list growing monthly. Advertisers […]