2023 is here, and we’ve been busy at Magnite, compiling our thoughts on what we can expect for the exciting year ahead.   As part of eMpower 2023, I spoke to a number of our EMEA experts to share with you some of our key predictions and provide guidance as you navigate the ever-changing media […]

AudienceProject, Digiseg, Innovid, and Happydemics Among Providers Accessible Through Magnite LONDON – September 26, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers Magnite is working with to equip buyers and sellers […]

[…] their ad revenue. Approximately 90% of large publishers use header bidding (Advertiser Perceptions Supply-Side Platforms Study, 2021) with Prebid the dominant solution to monetize inventory, enabling more competition for impressions. As growing ad spend continues to turn to programmatic pipes (PMPs, PGs, open market) across channels such as video, CTV and retail media, it’s […]

[…] and objective access” to premium inventory. While the sentiment of increased transparency and efficiency is great, the reality is that this additional path to demand creates more complexity and neglects the value that SSPs generate for publishers. Let’s explore. The good, the reality, and the better The Good: The shift to transparent and direct […]

[…] accessible, actionable and addressable, media owners can maximize the value of their audience data assets, while advertisers can continue reaching their desired audiences across channels. Simplifying the complicated In this emerging audience and identity paradigm, media owners can play a pivotal role in shifting the onboarding, activation and ultimately the decisioning to the sell-side. […]

[…] allowing for more efficient and scalable selling. This automation enables us to focus on the quality of our content and data, differentiating ourselves even more from our competitors and bringing benefits to our clients. 3. What are the biggest challenges Samsung TV Plus faces with CTV advertising? Samsung TV Plus is the biggest free, […]

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

[…] free ad-supported streaming TV (FAST) segment, are emerging as key players in the market. Niche streamers focus on delivering specific types of content tailored to particular interests, communities, or genres. It’s important to recognize that not all FAST platforms are alike. There’s a clear distinction between standalone FAST apps like FutureToday’s Fawesome, and HayStack, […]

[…] if you live it, you don’t have to say it. Finding multiple avenues to show that support in different ways excites me about my job.  When it comes to driving the culture, the People team is a conduit. The People team creates and coordinates tools and processes to enable leaders and employees to take […]

[…] are a number of suitable metrics, which fall into three main categories.  Scale-dependent errors are measured on the same scale as the data, making it difficult to compare time series on different scales. The two most commonly used measures of this type are the Mean Absolute Error (MAE) – which equally weighs all data […]