Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

[…] bound of how many users we can expect to opt-in to a targeted ad experience. The majority of the Internet will need another solution and the good news is that solution already exists and is being actively deployed by publishers and advertisers based on open-source and collaboration. That solution is publisher-driven audience segments: addressable […]

[…] the quality and finesse our clients expect. What does a typical day at Magnite look like for you? My day starts with catching up on ad tech news to understand the day’s industry conversations and how they affect Magnite. A big part of my day is cross-functional collaboration. Product Marketing requires a lot of […]

[…] ## About Sky New Zealand Sky is New Zealand’s leading entertainment company and home to the best and broadest choice in live sport, movies, shows, documentaries and news. Sky offers a suite of viewing choices to suit every New Zealander, whether it’s through the Sky Box and companion app Sky Go for premium direct-to-home […]

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

[…] for extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s […]

[…] amidst signal loss. It relies on deterministic data, based on hashed emails or phone numbers, from consented, direct consumer relationships across Yahoo-owned and operated sites like Yahoo News, Yahoo Sports, and Yahoo Finance, as well as third-party publishers and partners. It’s built on top of Yahoo’s identity graph, and today,  Yahoo reaches 205M logged-in […]

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

[…] for extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s […]