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Press

Magnite Strengthens Audience Data Capabilities With Addition of Nth Party Team

[…] undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances. Media Relations Charlstie Veith 516-300-3569 cveith@magnite. com Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite.com

Blog

How Publicis Aims to Improve Multicultural Marketing with its Verified Process

[…] Publicis Media, talks about the flaws in the algorithms within the advertising industry as it relates to multicultural marketing. The industry lacks a gold standard when it comes to assessing where we need to be but there is room for improvement. Jennifer discusses the verified process that Publicis has taken to evaluate the data […]

Blog

Advertising For the Greater Good

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Blog

4 Immediate Benefits Programmatic Brings to CTV Ad Buying

As a global SSP, we’ve seen firsthand the surge in CTV ad dollars moving through programmatic pipes. Advertisers are embracing programmatic for its ease of use, agility, and data-driven buys. Programmatic essentially aims to solve for the linear TV processes that buyers have long complained about such as manual workflows, lack of addressability and limited […]

Press

Magnite Announces Executive Leadership Team Following SpotX Acquisition

[…] our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Contacts Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com

Blog

Are Upfronts on Their Way Out?

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Blog

How Audience Data is Transforming CTV Into Performance TV

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience. Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in […]

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