Here are some insider tips for political agencies and advertisers to employ this election cycle to use a fragmented CTV market to their competitive advantage.

[…] industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations  Nick Kormeluk  nkormeluk@magnite.com 949-500-0003

When we launched Tiles back in 2022, we were already planning for the streaming world that would come to pass, where ad-supported content with innovative ad experiences are core growth drivers. Home screen ads create contextually relevant content and messaging to engage users at the first point of contact in their viewing session. That […]

[…] Tommy Sullivan, CTO at Vidio. ”It’s a unique time. Advertising is important for OTT to survive. Having advertising in our toolbox and being able to subsidize subscription components is necessary.” For agencies, this also means taking clients on a TV transformation journey to embrace new opportunities on the big screen and tailoring discussions to […]

[…] life in Magnite’s Boston office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? I manage the sales enablement function of the global Insights and Innovation team under […]

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Einsteinz Communications Carlotta Vittori carlotta@einsteinz. com.au   0449 207 228

[…] audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia. com for more company information.  Media Contact:  Kar Yi Lim klim@magnite.com  Investor Contact:  Nick Kormeluk  nkormeluk@magnite.com

[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

[…] audio advertisers would be able to target audiences as they do in CTV, so that buying is impression-based, with 1:1 household-level targeting. Excitingly, more granular targeting is coming to the audio medium, with first-party data leading the way. User logins, in-app profiles, and personalized playlists can all give content owners a window into audience […]

Trial campaign with French advertiser successfully reduced carbon output by 24% while maintaining strong performance LONDON – November 22, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, and Greenbids, an industry leader in sustainable advertising AI optimization solutions, today announced a partnership to help reduce carbon emissions generated by digital […]