[…] Samsung Smart TVs across Singapore, the Philippines, and Thailand. The built-in streaming service delivers free, instant access to a wide range of live TV channels spanning entertainment, news, movies and more. Fan-favourites including MythBusters, Survivor, Deal or No Deal and Red Bull TV are just a few of the first channels to arrive on […]

[…] Importantly, linear TV isn’t the only and best way to reach boomers, streaming now captures a critical mass of boomer audiences.  Diverse Audiences: Many FAST services over- index across multicultural segments. 52% of Black viewers tune into a FAST service every month, compared to 45% of total market users, according to the 2023 Horowitz […]

[…] research revealed that more than 70% of streaming ad viewers were comfortable sharing their interests or demographic data if it meant more relevant ads. This brings good news to advertisers and publishers who want to create a more personalized user ad experience. EssenceMediacom’s Jones highlighted that retail data will be key for CPG brands, […]

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About Amazon Publisher Services Amazon Publisher Services is a suite of cloud-based solutions that help publishers build thriving digital media businesses, by concentrating on direct-to-publisher supply […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. About Virgin Media O2 Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband […]

[…] great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]