[…] expects that by the end of 2025, the majority of the supply will be non-addressable. Adopting solutions for non-addressable environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory to achieve incremental reach and cost efficiency. Yahoo’s goal is to continue to evolve our proprietary solutions, Yahoo ConnectID and Next-Gen […]

[…] is the most exciting time in advertising in India, and she predicts that retail media will have a big impact on the country’s ad market in the coming year. Prabhvir Sahmey, Senior Director, Samsung Ads With Connected TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as […]

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

[…] for extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s […]

[…] brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003

[…] extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: → TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: → How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming […]

[…] traditional sponsorships. With its tribal following, live sports remains a pinnacle of appointment type viewing, helping to build cultural relevance and brand personality. A broad screens approach, combined with programmatic trading, delivers lasting benefits and strengthens brand impact over time. 5. Leverage data and technology to unlock precise, scalable addressable advertising Numerous data and […]

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