[…] OTT platforms. During 2020 when live sports were on pause, DISH Media and Magnite helped marketers reach live sports audiences by addressing SLING TV subscribers who over- indexed in watching live sports prior to the pandemic. The use of reliable first-party data ensured marketers could deliver relevant advertising to this audience even as live […]

[…] the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over- indexing as streaming viewers, particularly with free ad-supported services (FASTs) like Tubi and Pluto. Similarly, the purchasing power of these groups should not be underestimated.  For example, […]

[…] it as understanding the return on ad spend. Enter Universal IDs and the Rise of EIDs With third-party cookies on the way out, new ID solutions are popping up, often called Universal IDs. These typically utilize a publisher’s first-party cookie as the method for providing browser persistence. OpenRTB handles these through a separate array […]