[…] challenging, especially in competitive markets where immediate returns are prioritized. Can you share an illustrative example of how a publisher might use GreenBids? Consider a medium-sized digital news publisher facing challenges with high server loads and energy consumption due to processing many ineffective ad calls. By implementing Greenbids, the publisher can utilize AI tools […]

[…] Furthermore, ad tech is a domain that’s constantly changing, so staying on top of new technologies and methodologies by engaging with industry literature (in the form of news articles, blog posts, and academic publications) is beneficial. Cultivating these skills will help you perform your job effectively and excel in shaping the future of ad […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

[…] bars for researching products and identifying their next purchase. Content publishers provide search bars so users can quickly search through articles and videos to learn about specific news or topics they are most interested in. People search for things to watch, things to buy, things to learn, and much more. The data and insights […]

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

[…]   Despite AVOD’s promising growth and streaming’s premium benefits, advertising spend has yet to reach the same level of development. Experts agree that OTT has been under- indexed compared to social and UGC platforms.  The slow transition of budgets from linear to digital is a reason for the lack of advertising growth. “TV still […]

[…] process can seem daunting, especially in a political climate with fluctuating state-by-state regulations. For creatives running through Xandr’s platform, bulk uploading is enabled across formats simultaneously and indexed against publisher-specific requirements. So, an advertiser will know on upload whether or not that creative is even eligible to advertise on a streaming platform. In addition, […]