[…] and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.   Media Contact   Einsteinz Communications   Carlotta Vittori   carlotta@einsteinz. com.au    0449 207 228  ¹MAGNA 2022 Programmatic Forecast

[…] Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Einsteinz Communications Carlotta Vittori carlotta@einsteinz. com.au 0449 207 228 1Social media users are those who use one or more of the following platforms: YouTube, Facebook, Instagram, Snapchat, TikTok or Twitter

Trial campaign with French advertiser successfully reduced carbon output by 24% while maintaining strong performance LONDON – November 22, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, and Greenbids, an industry leader in sustainable advertising AI optimization solutions, today announced a partnership to help reduce carbon emissions generated by digital […]

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Einsteinz Communications Carlotta Vittori carlotta@einsteinz. com.au   0449 207 228

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

PMPs are a popular way to buy and sell inventory programmatically because they combine the benefits of both direct deals and RTB auctions. However, since their conception, PMP mechanics have largely remained stagnant with the potential to better serve all parties. On the sell-side, setting up private marketplaces can be a time-consuming, manual process. Meanwhile, […]

As Muslims worldwide prepare for the holy month of Ramadan, brands look to tap into one of the busiest ad seasons of the year. In line with Ramadan’s spirit of giving, ad campaigns champion messages of empathy and togetherness in a bid to build rapport with consumers during a time of hope, compassion, and solidarity.  […]

[…] strategy is the best way to meet your campaign objectives. Advertisers need to invest in their data strategies and closely collaborate with supply-side partners to fuel data-driven personalization. For more information on how to future-proof your audience strategy, download the Advertiser’s Guide to Audience Data or reach out to contact@magnite. com.  Download the Guide Now

As a global SSP, we’ve seen firsthand the surge in CTV ad dollars moving through programmatic pipes. Advertisers are embracing programmatic for its ease of use, agility, and data-driven buys. Programmatic essentially aims to solve for the linear TV processes that buyers have long complained about such as manual workflows, lack of addressability and limited […]

Across industries, open-source communities have historically emerged to expedite the progress toward a common and widely beneficial goal. In fact, Elon Musk open-sourced all the patents for Tesla to accelerate the advent of sustainable transport. As he put it, “If we clear a path to the creation of compelling electric vehicles, but then lay intellectual […]