At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

[…] dominance of TV across multiple connected devices for grabbing consumers’ attention, and the challenges of measuring engagement. With consumers moving seamlessly across devices, screens, and channels, developing common metrics of attention will be a key industry challenge going forward. Magnite’s VP of Demand in EMEA Graeme Lynch took part in a panel discussion around […]

[…] a mix of leveraging first-party data and third-party identity solutions. “We took a big step on re-architect post cookies. We now adopt identity that can interact and complement each other, including our TRUE proprietary ID, and UID 2.0 (in pipeline) for cross-platform usage of TrueID CTV, Mobile Apps, Website and E-wallet to help with […]

[…] is 25%+ annual revenue growth and 35-40% Adjusted EBITDA margin (a Non-GAAP measure). Over the next 5+ years, our CEO Michael Barrett’s vision and aspirations for the company include processing $15-20 billion in ad spend annually (up from several billion today), growing CTV share to over 30% (from 20-25% today) as the programmatic CTV […]

[…] in Magnite’s New York office.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? My role oversees the creation of various products that help publishers and advertisers effectively […]

[…] conveyed to the advertiser, allowing the diaper brand and the newspaper’s proprietary customer data to stay offline. How it Works: Best-in-Class MPC Matching Technology  Magnite uses multi-party compute (MPC) technology and Homomorphic Encryption to support light data matching and activation solutions across our exchanges.  This cutting-edge technology addresses privacy concerns by only ingesting encrypted […]

[…] more deal-specific ways. Private marketplace and programmatic deals are tailored to meet buyers’ needs.  As media platforms merge and ad delivery systems are simplified, more collaboration and common standards are emerging. In line with this, communities like Prebid that support shared solutions are having their day in the sun, particularly with greater scrutiny on […]

[…] opportunities it provides both media owners and advertisers. With more insights into audience preferences and other sources of data, streaming TV opens up more possibilities when it comes to delivering more impactful campaigns. For that to happen, various players and partners in the ecosystem have to work together to streamline the data activation process. […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]