[…] least once a week and 58% of all viewing time is spent streaming. The myth of subscription fatigue: The current average monthly subscription in Argentina is ARS 549, yet the maximum they would be willing to pay is ARS 926. Advertising is not a barrier to adoption. 82% of consumers wish there were more […]

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

[…] also noted a growth in active Gen Z users logging in across multiple platforms. “It’s important to be where the consumer goes in their screenless moments.”  OTT players are also catering the ad experience to different audiences across CTV and mobile. “On mobile, we need to build features that keep the audience on the platform, […]

[…] markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. ### Media Contacts: Magnite Megan Hughes, mhughes@magnite.com Spectrum Reach Andrew Russell, andrew.russell@charter.com