[…] long periods of lockdown throughout 2021. As such, advertisers are looking to capitalise on the flurry of seasonal consumer spending while the country opens up.  With e- commerce expected to play a prominent role in Australia’s holiday shopping this year, digital publishers are positioned well to maximise holiday traffic on their sites — but […]

[…] is 25%+ annual revenue growth and 35-40% Adjusted EBITDA margin (a Non-GAAP measure). Over the next 5+ years, our CEO Michael Barrett’s vision and aspirations for the company include processing $15-20 billion in ad spend annually (up from several billion today), growing CTV share to over 30% (from 20-25% today) as the programmatic CTV […]

[…] strategy is the best way to meet your campaign objectives. Advertisers need to invest in their data strategies and closely collaborate with supply-side partners to fuel data-driven personalization. For more information on how to future-proof your audience strategy, download the Advertiser’s Guide to Audience Data or reach out to contact@magnite. com.  Download the Guide Now

[…] interact with fuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content. Fubo Gaming Inc., a subsidiary of fuboTV Inc., expects to launch Fubo Sportsbook, a comprehensive sports entertainment experience through sports betting, in Q4 2021, subject to obtaining requisite regulatory approvals. Media Contact Kar Yi Lim klim@magnite. com 917-658-1994

[…] Publicis Media, talks about the flaws in the algorithms within the advertising industry as it relates to multicultural marketing. The industry lacks a gold standard when it comes to assessing where we need to be but there is room for improvement. Jennifer discusses the verified process that Publicis has taken to evaluate the data […]

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email info@futuredata.tv. To arrange interviews and briefings with the participating companies, please contact: press@futuredata.tv  About the members of the TV Data Initiative Blockgraph is a […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]