Here’s what differentiates programmatic ad buying in streaming and how it’s helping all digital media level up. 

TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

Download the case study to discover how by leveraging Magnite’s ClearLine technology DIRECTV Advertising increased yield potential by sharing content object signals to power more transparent, scalable and efficient CTV programmatic buying for Camelot.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study “The Rise of Ad-Supported Streaming Services: An In-depth Look at Viewers’ Changing Habits in Japan.”

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

Over the past few years, streaming services have seen tremendous growth, driven by the popularity of ad-supported content.

Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets.

Magnite’s audience research  “Decoding the Connected Indonesian Consumer” with Milieu Insights dived into key consumer media behavior and ad preferences in Indonesia to inform marketers on the best way forward.