Blog
Convergence of Linear TV and Streaming TV
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
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Blog
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Blog
We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.
Blog
Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.
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Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.
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Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.
Blog
Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?
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Magnite is undertaking several initiatives to ensure that our evolving employee base is truly representative of our broader community.