Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

We brought together three industry leaders to discuss the forces driving ad tech’s seismic boom and what’s in store for the future.

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.

This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.