Research
197 results found
Research
Why Streaming TV Is a Must-Buy India
Blog
Magnite’s Female Powerhouses: Maya Garkusha
Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.
Blog
Day in the Life: Ajey Venkataraman, Data Scientist
Ajey, one of our Data Scientists, takes us through a typical day in his life in Magnite’s Los Angeles office.
Blog
How Rise Leverages Artificial Intelligence and Magnite for Programmatic Success
Hear from VP of Data Science at Rise, Noa Keydar, on how Artificial intelligence and unique demand sources are fueling programmatic success.
Blog
Buy or Build: Ad Tech’s Super-Charged M&A Action
We brought together three industry leaders to discuss the forces driving ad tech’s seismic boom and what’s in store for the future.
Press
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Research
CTV in Mexico: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.
Research
CTV in Argentina: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
Magnite surveyed over 4,000 consumers across Latin America’s largest markets: Brazil, Argentina, and Mexico.
Research
CTV in Brazil: Widespread CTV Adoption and High Ad Receptivity Shows Opportunities for Marketers
This research report explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers to formulate their media buying strategies for 2021 and beyond.