176 results found

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Press

Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Press

Magnite Acquires Carbon to Accelerate Publisher Audience Activation 

[…] enables better content, buy-side and sell-side decisions through yield optimisation, and data driven audience development, activation & monetisation, with compliant, end-to-end transparency. For more information, visit carbonrmp. com. Forward-Looking Statements This press release contains forward-looking statements, including statements concerning the acquisition of Carbon and the anticipated benefits thereof, as well as statements concerning Magnite’s […]

Press

Magnite Announces Addition of Two New Board Members

[…] it more efficient and impactful, and I’m excited to support the company in realizing this goal.” Diane Yu, has served as the Chief Technology Officer of Better. com since January 2021 where she is responsible for the strategic leadership of the Engineering team and for charting Better’s long-term technology vision. Prior to Better, she […]

Blog

Why Captify and Magnite are Bringing Intelligent Search Data to CTV

[…] Search Intelligence can reveal what audiences are looking for in real-time, and that’s revolutionary for TV. For example, a consumer searches for ‘best honeymoon destinations’ on cosmopolitan. com, ‘iPhone vs. Galaxy Camera’ on techradar.com, and then ‘NYC to Maldives’ on booking.com. Captify collects that entire string of searches, analyzes the searches, looks at relationships […]

Press

Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering

[…] and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly. For more information about TELUS, please visit telus. com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram. Media Contacts Magnite Kar Yi Lim klim@magnite.com TELUS Communications Lena Chen lena.chen@telus.com Magnite Canada Streaming Report, […]

Press

TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

Blog

A Buyer’s Guide to Navigating IAB Tech Lab’s New Online Video Guidelines

Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. It’s […]

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