Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe London – January 14, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, […]

[…] the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption globally. In a time of limited face-to-face contact, the digitisation of communication, culture and entertainment saw a rapid uptick across all demographics – and this was mirrored in CTV as an increasingly preferred source for content. Magnite surveyed […]

[…] available. The myth of subscription fatigue: The current average monthly subscription in the UK is £25, yet the maximum they would be willing to pay is £ 32. Viewers want a better ad experience: When watching CTV, viewers want advertising that is relevant for them – specifically: The show they’re watching (77%) Their hobbies […]

[…] long periods of lockdown throughout 2021. As such, advertisers are looking to capitalise on the flurry of seasonal consumer spending while the country opens up.  With e- commerce expected to play a prominent role in Australia’s holiday shopping this year, digital publishers are positioned well to maximise holiday traffic on their sites — but […]

[…] local market. They needed a solution to extend reach beyond UGC and social platforms, with the ability to target females ages 25 – 40 interested in beauty, cosmetics and hair care.  Download the case study to discover how Magnite successfully delivered a 92.7% completion rate across OTT, exceeding UGC and social platform performance. Download here

[…] Challenges DOOH advertising has the power to drive brand awareness in a flexible, cost-effective way. Yet this fast-maturing medium is not without growing pains. Similar to CTV, competitive separation is something for video-centric DOOH media owners to be particularly aware of. Not only do they have to account for competitive ads in the same […]