[…] is 25%+ annual revenue growth and 35-40% Adjusted EBITDA margin (a Non-GAAP measure). Over the next 5+ years, our CEO Michael Barrett’s vision and aspirations for the company include processing $15-20 billion in ad spend annually (up from several billion today), growing CTV share to over 30% (from 20-25% today) as the programmatic CTV […]

[…] in Magnite’s New York office.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? My role oversees the creation of various products that help publishers and advertisers effectively […]

[…] conveyed to the advertiser, allowing the diaper brand and the newspaper’s proprietary customer data to stay offline. How it Works: Best-in-Class MPC Matching Technology  Magnite uses multi-party compute (MPC) technology and Homomorphic Encryption to support light data matching and activation solutions across our exchanges.  This cutting-edge technology addresses privacy concerns by only ingesting encrypted […]

[…] more deal-specific ways. Private marketplace and programmatic deals are tailored to meet buyers’ needs.  As media platforms merge and ad delivery systems are simplified, more collaboration and common standards are emerging. In line with this, communities like Prebid that support shared solutions are having their day in the sun, particularly with greater scrutiny on […]

[…] opportunities it provides both media owners and advertisers. With more insights into audience preferences and other sources of data, streaming TV opens up more possibilities when it comes to delivering more impactful campaigns. For that to happen, various players and partners in the ecosystem have to work together to streamline the data activation process. […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America SÃO PAULO, BRAZIL—April 20, 2021—Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s […]

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV NEW YORK — April 27, 2021 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The […]

Independent programmatic advertising platform starts managing ad placement in one of the main content distributors for Connected TV São Paulo, Brazil – July 26, 2021 — Magnite, the world’s largest independent omnichannel sell-side advertising platform, has signed an agreement with NetMovies, one of the main content distributors for connected TVs (CTV) operating in the country. […]