[…] driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. Media Relations Kar Yi Lim klim@magnite. com Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003 

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Contact Nick Kormeluk nkormeluk@magnite.com 

[…] company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung. com. Media Contact: Megan Hughes mhughes@magnite.com

Magnite’s centralized access to a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans. 

[…] The opposite is true, in fact, and buyers are turning increasingly to programmatic for the full funnel capabilities as well as efficiency and transparency it provides.   Another common misconception is that ad fraud is only prevalent within programmatic. While concerns around brand safety and fraud in advertising are understandable, it’s important to make use […]

[…] live news and sports. For those bigger broadcast moments where it’s about reaching a broad audience at scale in its totality, we are stitching through that linear commercial load — we call that “linear pass through.”  I’m excited about Dynamic Ad Insertion (DAI). During the weekend, when there’s that traffic spike, anywhere between 10 […]

[…] another extension. Google has pushed back its timeline for the third time since initially announcing its intention to deprecate third-party cookies.   This wasn’t a surprise for many companies and individuals, especially those heavily invested in Privacy Sandbox discussions. But let’s face it – tackling this issue is no easy feat. Google deserves credit for […]

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

[…] dominance of TV across multiple connected devices for grabbing consumers’ attention, and the challenges of measuring engagement. With consumers moving seamlessly across devices, screens, and channels, developing common metrics of attention will be a key industry challenge going forward. Magnite’s VP of Demand in EMEA Graeme Lynch took part in a panel discussion around […]

[…] a mix of leveraging first-party data and third-party identity solutions. “We took a big step on re-architect post cookies. We now adopt identity that can interact and complement each other, including our TRUE proprietary ID, and UID 2.0 (in pipeline) for cross-platform usage of TrueID CTV, Mobile Apps, Website and E-wallet to help with […]