Nearly two-thirds of sports fans stream live sports and nearly half of OTT users stream more content now compared to a year ago SYDNEY — July 7, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in […]

[…] Nexus, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at groupm. com. Media Contact Charlstie Veith Magnite cveith@magnite.com 516-300-3569

At AVIA’s Future of Video India, Magnite joined industry leaders from Airtel Ads, Amplifi India at Dentsu International, SonyLIV and Finecast India to discuss the potential of OTT & CTV advertising across omnichannel campaigns and how it complements linear TV advertising. 

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads […]

[…] dominance of TV across multiple connected devices for grabbing consumers’ attention, and the challenges of measuring engagement. With consumers moving seamlessly across devices, screens, and channels, developing common metrics of attention will be a key industry challenge going forward. Magnite’s VP of Demand in EMEA Graeme Lynch took part in a panel discussion around […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising NEW YORK, June 15, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects […]

Magnite technology will be the access point for programmatic buyers NEW YORK, June 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory. The initial launch will focus on VOD, with the end goal of DIRECTV enabling […]

[…] local market. They needed a solution to extend reach beyond UGC and social platforms, with the ability to target females ages 25 – 40 interested in beauty, cosmetics and hair care.  Download the case study to discover how Magnite successfully delivered a 92.7% completion rate across OTT, exceeding UGC and social platform performance. Download here

[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]