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Press

Group Black and Magnite Bring Programmatic Technology and Demand to Black-owned Publishers

[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

Press

Kroger Precision Marketing (KPM) Activates Omnichannel Inventory Through Magnite

[…] trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Kar Yi Lim klim@magnite. com (917) 658-1994

Press

Atmosphere Selects SpringServe to Power Programmatic Advertising for Digital Out of Home Campaigns

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

Blog

How FOX is Bringing Convergence Across Linear and Digital TV Inventory

[…] process across all formats, particularly long-form, streaming video. OneFOX is a one-stop shop for advertisers and media buyers, allowing them to reach their audience across FOX’s entire entertainment portfolio. Dan also discusses FOX’s live sports advertising strategy and how the company is leveraging programmatic to help take advantage of increases in audiences that exceed forecasts.

Press

Live Sports Streamers More Receptive to Ads Than Traditional TV Watchers According to New Research From Magnite

AUCKLAND –  July 8, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen […]

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