TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

[…] conveyed to the advertiser, allowing the diaper brand and the newspaper’s proprietary customer data to stay offline. How it Works: Best-in-Class MPC Matching Technology  Magnite uses multi-party compute (MPC) technology and Homomorphic Encryption to support light data matching and activation solutions across our exchanges.  This cutting-edge technology addresses privacy concerns by only ingesting encrypted […]

[…] continues to gain popularity, up 2 per cent year-on-year (ThinkTV), with 1 in 3 New Zealanders every week logging in to watch premium video content. The shift comes as advertisers increasingly understand the value of incorporating BVOD into their campaigns. With BVOD, brands have the advantage of leveraging first-party data segments to reach audiences, […]

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact:  Charlstie Veith  cveith@magnite. com  Investor Contact:  Nick Kormeluk  nkormeluk@magnite.com

Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets.

[…] ads. Our audio placements happen during live gameplay – based on wherever the game publisher decides is best. Audio will start in the background, and a visual component (either a banner or our custom icon) will appear on the screen for the duration of the audio ad. The user continues gameplay while the audio […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

[…] data and leveraging OTT’s rising popularity in the post-analogue switch-off world.  A Consumer-First Approach  The rise of new channels presents advertisers with more opportunities but also greater complexity in execution. Guy Kellaway, communications director at Nestlé Indonesia, emphasized that media strategies remain consumer-first and understanding brand objectives is key. “It is important to understand […]

[…] place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Magnite disclaims any obligation to update these forward-looking statements to reflect future events or circumstances. Media Contact: Magnite Charlstie Veith cveith@magnite. com Investor Contact: Magnite Nick Kormeluk nkormeluk@magnite.com

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.