[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact: Megan Hughes mhughes@magnite.com  203-979-4806

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com