Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

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株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact: Megan Hughes mhughes@magnite.com  203-979-4806