[…] for brands to reach engaged, actionable audiences in a trusted environment. A recent IPA study found that brands that run ads alongside quality media such as digital news channels drive pricing power and profits. The study found that with the rise of fake news and misinformation, brands that advertise on news channels are perceived […]

With one of the largest online populations in the world, Indonesia’s digital boom shows no signs of slowing down. This includes a rapidly growing ecommerce market with 30 million people transacting online today.  As Indonesian digital usage grows, marketers need to rethink the customer journey and be adaptable to their changing needs and preferences. […]

[…] Importantly, linear TV isn’t the only and best way to reach boomers, streaming now captures a critical mass of boomer audiences.  Diverse Audiences: Many FAST services over- index across multicultural segments. 52% of Black viewers tune into a FAST service every month, compared to 45% of total market users, according to the 2023 Horowitz […]

[…] Samsung Smart TVs across Singapore, the Philippines, and Thailand. The built-in streaming service delivers free, instant access to a wide range of live TV channels spanning entertainment, news, movies and more. Fan-favourites including MythBusters, Survivor, Deal or No Deal and Red Bull TV are just a few of the first channels to arrive on […]

The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.

[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact: Megan Hughes mhughes@magnite.com  203-979-4806

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Contact Kar Yi Lim klim@magnite.com

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. About Banijay Rights Leading global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of 160,000 hours of standout programming. Handling the distribution for content powerhouse, Banijay, […]

[…] great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]