[…] in Magnite’s New York office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? When explaining my job to someone outside the industry, I often start by asking […]

[…] Media, and in a fireside chat led by Dan Fairclough, Magnite’s head of specialized demand, featuring Dave Clark, digital director of political & advocacy, The E.W. Scripps Company, and Erik Brydges, head of political, Xandr. Here are four takeaways for advertisers to keep engaged with voters from now until Election Day. Media consumption and […]

[…] Indonesia in View, Florencia Eka, The Trade Desk Indonesia’s country manager, highlighted that streaming platforms will be ad-funded primarily because “the market for new subscribers is so competitive, with high costs and subscription fatigue.”  In Asia, consumers have a long-standing preference for free content. “FTA has always been a dominant part in Asia, unlike […]

[…] IDs. These typically utilize a publisher’s first-party cookie as the method for providing browser persistence. OpenRTB handles these through a separate array called Extended IDs (“EIDs”) – completely different from the old “buyeruid.” DSPs are normally built to prioritize the “buyeruid” value for bidding. It’s part of their standard practice. The “EIDs” array on […]

[…] long periods of lockdown throughout 2021. As such, advertisers are looking to capitalise on the flurry of seasonal consumer spending while the country opens up.  With e- commerce expected to play a prominent role in Australia’s holiday shopping this year, digital publishers are positioned well to maximise holiday traffic on their sites — but […]