[…] ahead of us.” “We’re thrilled to become a part of the Magnite family. CTV viewership and the ecosystem around it continues to evolve with new streaming services popping up every day and advertisers hoping to connect with those audiences,” said Mike Shehan, Co-Founder and CEO at SpotX. “SpotX’s CTV business has experienced significant growth […]

[…] it as understanding the return on ad spend. Enter Universal IDs and the Rise of EIDs With third-party cookies on the way out, new ID solutions are popping up, often called Universal IDs. These typically utilize a publisher’s first-party cookie as the method for providing browser persistence. OpenRTB handles these through a separate array […]

[…] the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over- indexing as streaming viewers, particularly with free ad-supported services (FASTs) like Tubi and Pluto. Similarly, the purchasing power of these groups should not be underestimated.  For example, […]