With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

[…] brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contacts TargetSmart Mike Czin Mczin@skdknick. com Magnite Kar Yi Lim klim@magnite.com

Ranker saw a 5% increase in spend after implementing automated wrapper management feature NEW YORK – August 1, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the […]

Magnite Streaming, Magnite DV+ SSPs and SpringServe ad server to help deliver premium ad experiences and monetise display and video inventory programmatically Kuala Lumpur, Malaysia – July 25, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic […]

[…] and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly. For more information about TELUS, please visit telus. com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram. Media Contacts Magnite Kar Yi Lim klim@magnite.com TELUS Communications Lena Chen lena.chen@telus.com Magnite Canada Streaming Report, […]

[…] markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. ### Media Contacts: Magnite Megan Hughes, mhughes@magnite.com Spectrum Reach Andrew Russell, andrew.russell@charter.com

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it will power the delivery of advertising on United Airlines’ inflight personal device entertainment (PDE) platform.

Online video (OLV) advertising spend will surge to $120B this year, marking a 14% YoY increase. OLV inventory refers to any digital video content that is not on a social media platform or a streaming service—think of surfing the internet, watching a make-up tutorial, or a video of how to change your car tire. It’s […]

[…] another extension. Google has pushed back its timeline for the third time since initially announcing its intention to deprecate third-party cookies.   This wasn’t a surprise for many companies and individuals, especially those heavily invested in Privacy Sandbox discussions. But let’s face it – tackling this issue is no easy feat. Google deserves credit for […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]