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Press

Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels

[…] partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]

Blog

Enhance Addressability with Streamlined Identity Integrations via Control Center

[…] publishers rapidly expand addressability and receive incremental gains, even where there is signal loss. That level of addressability provides marketers the confidence that they are reaching the right people effectively across touchpoints. Can you provide any examples of publishers leveraging PubLink successfully and the tangible benefits they’ve seen? Publishers that use PubLink see a […]

Blog

India Advertising Market Predictions 2025: Insights from Magnite’s eMpower Series

[…] TV moving into the mainstream in India, Prabhvir Sahmey of Samsung Ads talks about their role as educators to help fuel brand investment into CTV advertising in 2025. Anooj Shetty, Director, Advanced TV, GroupM From the huge growth of live sports streaming customized ad solutions for brands and the rich data now available to […]

Press

Magnite Empowers TCL’s Ad-Supported Business with Streaming Technology Suite Integration

[…] in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https:// www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

Research

Why Streaming TV Is a Must-Buy India

[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base 2 ad exposures; Source: Magnite Research 2024- 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

Blog

Advertising Week New York 2024: Unleashing Data’s Potential in Streaming TV

[…] personalization and data on top of that, that’ll be a great cherry at some point to do that.” Jill Steinhauser stressed the importance of getting the technology right and the operational difficulties of doing so. When a break occurs during a major live broadcast, immediate action is required to fill the pod with high-quality […]

Press

TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

164 results found

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