[…] industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations  Nick Kormeluk  nkormeluk@magnite.com 949-500-0003

Indonesia’s surge in over-the-top (OTT) popularity has prompted streaming players and advertisers to innovate new strategies that strike the right chord with consumers in a competitive space. Magnite’s APAC OTT research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.  Magnite’s OTT Factor Asia […]

[…] a huge opportunity because 60 percent of sports viewing occurs during the weekend. So, the programmatic market can help make it easier for buyers to reach the right audience at the right time. Whether it’s live streaming or not, it doesn’t matter. What’s paramount is knowing your audience and using technology to aggregate that […]

[…] how we plan, transact and measure omnichannel media. This also creates opportunities to reach and engage users consistently across multiple channels, provided buyers have access to the right tools and inventory. Finding the right inventory Accessing premium ad spaces across multiple formats and channels enables buyers to reach audiences efficiently and effectively. Finding the […]

[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance  Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place.  “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]

[…] dropped by approximately 43% in October 2024 compared to October 2023. The shortened holiday ads season makes campaign scheduling and budgeting critical to ensure advertisers target the right audiences at peak engagement moments on the right channels. Potentially heightened competition for premium inventory and higher CPMs as marketers play catch-up mean advertisers must be […]

[…] by balancing both what unites people and what makes them different. To do that, CTV/OTT is becoming an increasingly important format, but ensuring ads resonate with the right audiences is key. We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object […]

[…] information, user, and device information to improve their targeting and bidding decisions. Content object signals bring this same level of precision and insight to streaming. With the right data, buyers can make informed decisions, bidding higher on preferred categories and optimizing ROI. Beyond placement and targeting control, content object signals provide valuable reporting insights. […]

[…] (as opposed to, say, via social media, which garners lower levels of trust, per eMarketer).  Elections are won or lost based on trustworthy messaging, and getting the right message to the right voter at the right time is essential.  Looking ahead, as the coming election whips digital advertising into an election frenzy, ad-supported streaming […]

[…] VIZIO has access to is always top of mind. We’re able to include this data in our offering to buyers to help ensure that we’re reaching the right audiences with the right campaigns to ensure KPIs are hit. Contextually relevant ads targeted to specific audiences more likely to engage is a powerful combination and […]