[…] Display & Video 360. Magnite Audiences are available on DV+ in the English language globally, where we have participating publishers. Availability will expand to more regions throughout 2025. Reach out to your account team to verify publisher participation in your region. What’s Next? All Display & Video 360 buyers can take advantage of instant […]

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] known as OTT). Video-Sharing Platforms (VSP). Apps that enable users to share videos with other users (e.g. YouTube, Dailymotion). Base 2 ad exposures; Source: Magnite Research 2024- 2025 Content quality affects recall. Streaming TV’s high-quality content is a primary reason for extended viewing sessions—creating a highly involved audience that is open to receiving ads. […]

[…] deliver a wide variety of content to homes in 4k format. The company also controls Torneos y Competencias in Argentina and Colombia. For more information, please visit: www.vriocorp.com Vrio escolhe soluções programáticas da Magnite e parceria transforma streaming da Copa América em case de sucesso Ad server SpringServe e tecnologia sell-side para publicidade em […]

[…] the unique challenges of this election year, Magnite is helping political advertisers shift the spend they would have used on in-person touchpoints to video. By working closely with premium CTV publishers and political advertisers to understand their campaign goals, Magnite layers in data to ensure these buys are reaching the right audiences through scaled buys.

[…] ability to fine-tune campaign strategies, driving improved performance and achieving higher levels of client satisfaction.” More information about activating programmatic demand with Spectrum Reach is available at www.SpectrumReach.com. ¹iOS (App Store) and Android (Google Play) average ratings as of Feb. 1, 2024. Apps must have at least 150k reviews through combination of iOS & […]

[…] is finally being acknowledged more overtly by Google (note the “*Subject to…” language on the first timeline on the above link).   So now the date is Q1 2025 – probably. However, we all need to remove the “probably” from that sentence and get to work. This will happen at some point, and the industry […]

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

[…] a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]