[…] crucial insights into cross-publisher linear performance, allowing advertisers to identify overlaps and gaps in audience reach. This capability is increasingly vital as advertisers seek to deliver the right mix of linear and digital ads to households and gauge cross-platform performance at scale. Unlocking the Full Power of Programmatic TV With U.S. cable subscriber numbers […]

[…] VIZIO has access to is always top of mind. We’re able to include this data in our offering to buyers to help ensure that we’re reaching the right audiences with the right campaigns to ensure KPIs are hit. Contextually relevant ads targeted to specific audiences more likely to engage is a powerful combination and […]

[…] technology to benefit your clients? This technology enables the delivery of highly targeted ads based on viewers’ demographic and behavioral data, ensuring that advertising messages reach the right audience, thereby increasing engagement and ROI. The automation provided by programmatic technology simplifies the buying and selling of ad spaces, reducing the need for manual intervention […]

[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]

[…] inspired shopping journeys for decades. Now, broadcasters leveraging Shopsense’s frictionless second-screen shopping experience will be able to incorporate programmatic advertising from brands looking to connect with consumers right at the point of purchase. “Building out our retail capabilities with Shopsense was a natural partnership, as we are constantly looking for ways to super serve […]

[…] (as opposed to, say, via social media, which garners lower levels of trust, per eMarketer).  Elections are won or lost based on trustworthy messaging, and getting the right message to the right voter at the right time is essential.  Looking ahead, as the coming election whips digital advertising into an election frenzy, ad-supported streaming […]

[…] machine-learning models to optimize various aspects of online advertising. My role involves using sophisticated algorithms to ensure that advertisements on the open internet are delivered to the right audience in an efficient and appropriately priced manner. The goal is to enhance the effectiveness of the ads, thereby increasing revenue for our clients and improving […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] automated decision-making. By analyzing vast amounts of data in real-time, AI algorithms can identify patterns and trends in user behavior, allowing publishers to deliver ads at the right time and in the right context to maximize viewability. Additionally, AI-driven optimization algorithms can dynamically adjust ad placements based on factors such as user engagement, content […]

[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]