[…] ecosystem is complex, with layered proprietary technology and rights. Understanding the players in the CTV space is crucial to maximizing investment – as is partnering with the right experts to simplify it. A best practice is to employ strategies like supply path optimization (SPO) or streamlining supply partners to navigate the CTV landscape and […]

[…] our careers, it is hard to have the self-confidence to intervene or talk every time you have a point. Sometimes, if you are not surrounded by the right leaders and you don’t have the space you should have, even if you have a voice, you might not be heard. I feel situations like this […]

[…] industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations  Nick Kormeluk  nkormeluk@magnite.com 949-500-0003

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

[…] leaders gathered to discuss how these trends are shaping the advertising landscape across Southeast Asia. Embracing TV’s Transformation: An Ad-supported Future Ad-supported streaming in Southeast Asia has reached critical mass, with 71% of TV viewers embracing it. Agencies and brands are increasingly aware of this growth, and more publishers see the need to offer […]

[…] is Canvas Worldwide using programmatic technology to benefit their clients? Programmatic makes our clients’ budgets work harder and smarter, finding the optimal supply paths combined with the right data and technology to drive campaign efficiency and efficacy. Streamlined supply and programmatic workflows have reduced operational complexity while also allowing us to negotiate price with […]

Magnite announced that Tennis Australia has selected Demand Manager as their Prebid header bidding wrapper solution.

Magnite’s custom technology solutions will streamline access to the largest audio and podcast publisher in the U.S. 

[…] underscores the importance of a cross-screen strategy to enhance the impact of marketing messages. Ad-supported streaming provides scale, quality, and impact for brands. Ultimately, ad-supported streaming has reached critical mass in Southeast Asia, attracting a highly engaged audience that watches for extended periods of time. Cross-device streaming TV viewing habits foster robust connections with […]