Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

Magnite worked with Washington State to “Spread the Facts” with video ads for coronavirus awareness

It is important to understand your audience to effectively target and measure advertising campaigns.

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.

Magnite caps off its merger by rebranding its two programmatic product offerings.

Magnite’s centralized access to a broad mix of premium publishers made it possible to layer on data segments and reach a targeted audience of avid gamers and e-sports fans. 

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.