[…] linear trafficking system and a digital trafficking system work very differently. Ideally, the tech stacks would work together and allow the left hand to know what the right hand is doing. Programmatic is part of that.” Live linear is a bright spot for streaming TV.  Live TV is often seen as the crown jewel […]

[…] ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed to advertisements. This can result in a lack of engagement and interest. […]

Our EMEA experts share our key 2023 predictions and provide guidance as you navigate the ever-changing media and advertising landscape. 

[…] Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit  www.brightcove.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, […]

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

[…] will enable advertisers to achieve better cost-effectiveness and manage reach and frequency. Recently, Tata Motors achieved incremental reach for their recent EV launch campaign. The CTV campaign reached 73% of our total Samsung universe, compared to just 19% who were reached by the linear campaign alone on Samsung Smart TVs. GB: Looking ahead, how […]

[…] from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit  www.criteo.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Contact Kar Yi Lim klim@magnite.com

[…] millions of users thanks to its unique machine learning technology and relationships with over 3,000 global publisher partners. For more information or to download the app, visit: www.smartnews.com Media Contacts: Megan Hughes mhughes@magnite.com David Pedersen David.Pedersen@smartnews.com スマートニュースが米国の広告事業においてMagniteを優先SSPに選定し、Demand Manager Mobileを実装 マグナイトのDemand Manager Mobileの導入で、スマートニュースがプログラマティック広告ビジネスを強化 世界最大の独立系オムニチャネルSSPであるMagnite (NASDAQ：MGNI）は本日、スマートニュース株式会社（以下 スマートニュース）が、米国の広告事業においてMagniteを優先SSPに選定し、Magniteが提供する完全にオープンソースなPrebid Mobile SDKベースのヘッダービディングソリューション「Demand Manager Mobile」を、ニュースアプリ「SmartNews」に実装したことを発表しました。これにより、スマートニュースのプログラマティック広告ビジネスは大きく進展し、バイヤーは透明性の高いPrebidパイプラインを通じてスマートニュースのインベントリにアクセスできるようになりました。 スマートニュースは、「世界中の良質な情報を必要な人に送り届ける」をミッションに掲げています。Demand Manager Mobileの導入によって、スマートニュースは既存の収益構造を損なうことなく、インプレッション単位で自社の広告サーバーにより高単価なCPM（広告表示1,000回あたりの料金）入札を追加することが可能となります。Demand Manager Mobileは、情報へのアクセスを合理化しようとするスマートニュースの取り組みをサポートし、消費者、パブリッシャー、広告主に等しくメリットをもたらすエコシステムを生み出します。 […]

Nestlé LACTOGROW Indonesia worked with Magnite to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.