Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.

[…] penetration and affordable data plans will also continue to drive growth. “We will probably see a consolidation of devices such as set-top boxes and broadband as technology evolves and telco data plans drive higher data consumption,” says Vignesh Narayanan, CEO at Airtel Ads.  “With 5G, this will also accelerate high-quality TV viewing through these […]

A recap of key themes from AdWeek Europe 2022 including the future of addressability, closer ties between buyers and sellers, and much more.

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.

Learn out more about the journey of New Zealand’s biggest publisher from IO to programmatic using Magnite’s CTV platform.

Learn about Local Now and their local approach to content, advice they have for buyers, and their predictions for the future of streaming and FAST services.

Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.