A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.

The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner. 

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Magnite’s Director of Business Development, Asia, Hesty Utami, caught up with Tengku M Rizaldi (Head of Sales Emtek Digital) on what lies ahead for the growing Indonesia AVOD market in 2023 and how Vidio aims to unlock these opportunities.

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.