A simple guide to help buyers navigate the evolving streaming space, including allocation of budgets and how to select the right partners.

AI is having an increasing impact on online video, from yield management and discovery, to harnessing data and improving ad campaigns.

Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.

Tasha, our head of operations in Asia, takes us through a typical day in her life.

We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.

[…] solution. Magnite’s deep relationships with premium publishers and advertisers give us a unique vantage point to create solutions that add value for all parties.” “As audience addressability evolves, being flexible and open to different models and approaches is imperative for buyers and sellers to find a sustainable path forward,” said Martin Wexler, SVP of […]

[…] scale they’re looking to reach, they’ll be able to find and activate what they need in Magnite Access. Unlocking the value of audience data As audience addressability evolves, there’s an opportunity for media owners to leverage their direct relationships with consumers and shift decisioning to the sell side. Even in an unpredictable future, media […]

This course will help you navigate the rapidly evolving process of buying OTT in Asia and understand the key advertising components and benefits of streaming video.

In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.