Magnite’s Chris Signore spoke to Travis Hockersmith, Group Vice President of Platform+ at VIZIO, about the importance and future of native ads in CTV.

[…] continue gaining traction, and advertisers recognizing the potential of CTV for targeted advertising. 2. What are the benefits of working with an SSP like Magnite as CTV evolves in LATAM? At Samsung Ads, we sell both directly through our sales team via insertion orders (IOs) and programmatically. Working with an SSP offers several key […]

Discover how Adasta Media leveraged Magnite’s Demand Manager A/B testing tool to automate Prebid wrapper optimization and increase revenue.

Read how our yield optimization partners seamlessly enable publishers to maximize yield with optimal user experiences via Control Center.

Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.  

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.