[…] happen through open-source platforms such as Prebid, where Deal IDs and Auction Packages will play a role. We won’t lose interest-based identification, addressability, or attribution—it will just evolve.  Overall, digital advertising still has much room to grow. With an increasing number of global consumers using smart and digital devices, the programmatic opportunity will be […]

[…] the greatest opportunity is still ahead of us.” “We’re thrilled to become a part of the Magnite family. CTV viewership and the ecosystem around it continues to evolve with new streaming services popping up every day and advertisers hoping to connect with those audiences,” said Mike Shehan, Co-Founder and CEO at SpotX. “SpotX’s CTV […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Mexico. 92% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Argentina. 81% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings: Reach that rivals broadcast: There is widespread adoption of both SVOD and AVOD streaming platforms in Brazil. 91% of respondents use a streaming service […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. CTV rivals the reach of broadcast The results of the study show that there is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. […]

[…] identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences as the shift to CTV accelerates and consumer behavior evolves. Key Findings:  There is widespread adoption of CTV streaming platforms across Brazil, Argentina, and Mexico. Across the three markets, 91% of respondents said they tune into […]

[…] woman that i’ve had the opportunity to work closely with has taught me something about who I want to be next. I’m constantly looking for ways to evolve to be a better version of myself and I have countless women to thank for being the models I build myself upon.   When has someone stood […]

More and more marketers are activating their upfronts buys programmatically.

Deal Creates Largest Independent CTV & Video Advertising Platform